Kiss & Sell (part 2)

Gerry Robert's KISS & Sell Rule #1

Know whom you want to kiss.

Gerry refers to the kissee as the sales client. You or I wouldn't go around kissing just anyone right? The same goes with sales. You are looking for a match that has certain qualities or criteria before you let them get close to you.

If companies, entrepreneuers and salespeople looked at sales like kissing they wouldn't just go after just anyone right? They would look for a possible "relationship". If they kissed just anyone they really don't know if the person has enough interest in them or not.

What we see, far too often, is salespeople going around giving small kisses to a great number of people looking to find the a "hot" kisser. They were told by their friends that kissing is a numbers game. If you kiss one hundred people, you will find at least one person who will be interested. You'll make one sale for every hundred prospects.

That might be right, but the problem is, it takes a long time trying to find the one who will buy. Also, being rejected 99% of the time is no fun, especially when you have such a fun activity to engage in as kissing (selling).

Ask your self, Who is my "ideal" prospect?

Kiss & Sell rule #2 next blog .......

Kiss & Sell (part 1)

A good friend and business partner of mine, named Gerry Robert once told me that "selling is like kissing". I have to admit when he used that line, it caught my attention! I had to listen to what he had to say, after all what does selling have to do with kissing? He said, "Just think about that first kiss and you will learn how to sell." I thought to myself what the heck is he talking about I don't kiss the people I am trying to sell to. He went on, "Kissing is a metaphor for selling. Look at all the aspects to the first kiss, and you will see that if you are a good kisser, you will be a good salesperson or businessperson." I thought he was brilliant with this insight.

He actually had 4 rules with the Kiss & Sell metaphor......

I will share those with you on the next post.....

(Gerry Robert is the best-selling author of The Millionaire Mindset and motivational speaker. Over 1 Million people have attended his live seminars.)