Kiss & Sell (part 2)

Gerry Robert's KISS & Sell Rule #1

Know whom you want to kiss.

Gerry refers to the kissee as the sales client. You or I wouldn't go around kissing just anyone right? The same goes with sales. You are looking for a match that has certain qualities or criteria before you let them get close to you.

If companies, entrepreneuers and salespeople looked at sales like kissing they wouldn't just go after just anyone right? They would look for a possible "relationship". If they kissed just anyone they really don't know if the person has enough interest in them or not.

What we see, far too often, is salespeople going around giving small kisses to a great number of people looking to find the a "hot" kisser. They were told by their friends that kissing is a numbers game. If you kiss one hundred people, you will find at least one person who will be interested. You'll make one sale for every hundred prospects.

That might be right, but the problem is, it takes a long time trying to find the one who will buy. Also, being rejected 99% of the time is no fun, especially when you have such a fun activity to engage in as kissing (selling).

Ask your self, Who is my "ideal" prospect?

Kiss & Sell rule #2 next blog .......